Abstract:
This paper reveals an exciting new approach to customer satisfaction tracking, one that takes a proven and intuitive device for measuring emotion and uses it to provide highly actionable, real-time customer feedback for clients. With reference to a pilot study conducted with HSBC, this paper will show how a completely new measurement system for customer satisfaction has uncovered new insights for management and customer-facing staff, and proved to be a great deal more valuable than traditional customer satisfaction research.
This could also be of interest:
Research Papers
The self-service bank
Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Wolfgang Hesse
Company: Produkt + Markt GmbH & Co. KG
June 15, 1986
Research Papers
Bank staff
Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Roger J. Stubbs
 
February 1, 1985
