Resources Library by ANA

Beyond numbers (Spanish)

Imagine being able to identify segmented key in-store touch points with no observations, no contact with shoppers, no lab test, no virtual reality test. Imagine you could have answers in 10 days only. Imagine you could count on more than 20 million...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Christian Abramson

Company: Colgate-Palmolive

May 14, 2018

MyCourt - New paradigms in shopping centers

My court: a tangible transformation from B&M to a dynamic and living space.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Alisson Ávila, Diogo Teixeira, Rafael Pelote, Tatiana Abreu Romão

January 11, 2017

Coca-Cola culture club (Spanish)

This presentation explores how Coca-Cola's culture of high brand execution performance in the point of sale and a tracking technological solution can leverage channel and trade strategy to the next level. It will showcase how transferring and...

Catalogue: Latin America 2016: Research Renovation

Authors: Gabriel Neira, Jorge Fonseca

Companies: Dichter & Neira , The Coca-Cola Company

June 15, 2016

Mobile technology (Spanish)

Technology has become a new ingredient for social survival. These devices are not cheap, but day-to-day life is easier when we have access to them, for all socio-economic levels. At an emotional level, it's very important for people to be able to buy...

Catalogue: Latin America 2016: Research Renovation

Author: Armando Mora

Company: Ipsos MRBI

June 15, 2016

B2B decision-making: Does 'good' matter?

Having worked with one of our sister companies, the Good Relations Group, on developing a landmark piece of research in 2013, looking at the importance of companies 'being good' in the eyes of consumers, we started asking ourselves whether and to...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Author: Sinead Jefferies

June 15, 2014

Car clinics 3.0

For Toyota Motor Europe, the biggest challenge is capturing reliable consumers’ feedback in the beginning of the car development process before prototypes are build. As the first moments of exposure to a new car in the showroom are very...

Catalogue: Congress 2014: What Inspires?

Authors: Fatima El-Khatib, Ronny Pauwels, Wim Hamaekers

June 15, 2014

Global research transition

This presentation illustrates emerging research methodologies and introduces a multi layered approach. SC Johnson required an innovative approach to understand consumers’ decision- making journey within the air care category. A quantitative...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Corrine Sandler, Jenna Alexandre

June 15, 2012