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Videos

From glass half full to glass overflowing

Our journey to better understand the impact of advertising dollars on sales beyond the short run. Operating on a hunch, we ventured to harness the wealth of customer perception data and the best of existing statistical models at Microsoft to deliver...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Bernard Brenner, Robert Graves
Company: Microsoft
September 8, 2019
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Citation

Brenner and Graves (2019a, September 08). From glass half full to glass overflowing. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/from-glass-half-full-to-glass-overflowing-10689


Research papers

From glass half full to glass overflowing

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Our journey to better understand the impact of advertising dollars on sales beyond the short run. Operating on a hunch, we ventured to harness the wealth of customer perception data...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Robert Graves, Bernard Brenner, Akaash Nanda
Company: Microsoft
September 8, 2019
×

Citation

Graves, Brenner and Nanda (2019a, September 08). From glass half full to glass overflowing. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/from-glass-half-full-to-glass-overflowing


Videos

Mobile trend (Portuguese)

In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population's expectations to stay connected at all times and anywhere. In view of that, Croma has...

Catalogue: Latin America 2019
Authors: Edmar Bulla, Enric Cid
Company: Netquest
April 9, 2019
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Citation

Bulla and Cid (2019a, April 09). Mobile trend (Portuguese). ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/mobile-trend-portuguese-


Videos

The challenge of a global brand in unstable times (Spanish)

Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...

Catalogue: Latin America 2019
Authors: Carolina Porcari, Sabrina Scolnic
Companies: Compañia de Negocios Moiguer, The Coca-Cola Company
April 8, 2019
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Citation

Porcari and Scolnic (2019a, April 08). The challenge of a global brand in unstable times (Spanish). ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/the-challenge-of-a-global-brand-in-unstable-times-spanish-


Research papers

Mobile trend

In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population’s expectations to stay connected at all times and anywhere. In view of that, Croma has...

Catalogue: Latin America 2019
Authors: Edmar Bulla, Enric Cid
Company: Netquest
April 7, 2019
×

Citation

Bulla and Cid (2019a, April 07). Mobile trend. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/mobile-trend


Research papers

The challenge of a global brand in unstable times

Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...

Catalogue: Latin America 2019
Authors: Carolina Porcari, Maria Muzio, Rosaline Hester, Sabrina Scolnic
Companies: Compañia de Negocios Moiguer, The Coca-Cola Company
April 7, 2019
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Citation

Porcari, Muzio, Hester and Scolnic (2019a, April 07). The challenge of a global brand in unstable times. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/the-challenge-of-a-global-brand-in-unstable-times


Research papers

Find & accelerate revenue growth for brands

The Consumer Decision Journey is one of the most researched areas in the marketing community. However, it's still a challenge for many companies to transform insights obtained through this model into actions that deliver revenues. To truly leverage...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Yee Mei Chan, Herman Sanchez, Kimberley Hiu
Company: Kantar
May 13, 2018
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Citation

Chan, Sanchez and Hiu (2018a, May 13). Find & accelerate revenue growth for brands . ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/find-accelerate-revenue-growth-for-brands-


Videos

Identifying and sizing growth opportunities for brands trough mapping the consumer journey

The Consumer Decision Journey is one of the most researched areas in the marketing community. However, it's still a challenge for many companies to transform insights obtained through this model into actions that deliver revenues. To truly leverage...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Hernan Sanchez, Yee Mei Chan
Company: Kantar
May 13, 2018
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Citation

Sanchez and Chan (2018a, May 13). Identifying and sizing growth opportunities for brands trough mapping the consumer journey . ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/identifying-and-sizing-growth-opportunities-for-brands-trough-mapping-the-consumer-journey-


Research papers

Recall or re-enact?

How much of a role does the search engine play in the online purchasing journey? What about social media, cyber influencers, and the e-commerce sites?As part of HP's pursuit to understand the customer's digital footprint, HP embarked on a partnership...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ng Chong Hin, Evelyn Chok, Jinyu Lim, Nidhi Khanwalkar, Hui Xin Cheah
Company: Consulting Group - Asia Insight Pte. Ltd.
May 19, 2016
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Citation

Chong Hin, Chok, Lim, Khanwalkar and Cheah (2016a, May 19). Recall or re-enact?. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/recall-or-re-enact--8653