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Magazines

Research World (December 2006)

Some contend that the market research industry has missed out on opportunities in the last few decades but is this true? They point for example, at the possibilities of data mining or those offered by the internet. Whatever the case, it is apparent...

Catalogue: Research World 2006
Author: ESOMAR B.V.
December 1, 2006

Magazines

Research World (September 2006)

Projections about future developments, delivering expectations, indicating trends and making predictions, are activities that do attract attention. And of course, carefully formed opinions about what will happen in the future are indispensable to the...

Catalogue: Research World 2006
Author: ESOMAR B.V.
September 1, 2006

Magazines

Research World (April 2006)

‘The Creative Imperative’ also applies to the world of marketing and market research. There is sufficient material demonstrating that market research has its own intrinsic added value. There are a host of case studies which illustrate and...

Catalogue: Research World 2006
Author: ESOMAR B.V.
April 1, 2006

Magazines

Research World (June 2006)

We are witnessing a media explosion worldwide and the question is: can media measurement companies run fast enough to keep up? Traditional media such as print, TV, radio, cinema and outdoor, have in recent years been joined by other platforms such as...

Catalogue: Research World 2006
Author: ESOMAR B.V.
June 1, 2006

Magazines

Research World (July/August 2006)

Managers often say that research is too sluggish, too expensive, inaccurate and vague. There is simply no time for it. Or they might add that a survey has no role to play in understanding what will come next - “not even customers can predict the...

Catalogue: Research World 2006
Author: ESOMAR B.V.
August 1, 2006

Magazines

Research World (November 2006)

With the exponential growth in population, issues in the public sector are ever more complex, they range from how to tackle poverty and social exclusion, to dealing with the ecology and environment, from improving healthcare to the integration of...

Catalogue: Research World 2006
Author: ESOMAR B.V.
November 1, 2006

Magazines

Research World (March 2006)

We’re taking a look here at China and India, two countries that recently are increasingly being regarded - after Japan and Korea - as the driving forces behind the global economy in the 21st century. Nowadays a third of the global population...

Catalogue: Research World 2006
Author: ESOMAR B.V.
March 1, 2006

Magazines

Research World (February 2006)

Market research has also been transformed and has accelerated, especially online. As a medium for collecting data, the Internet undeniably offers a number of advantages -in addition to speed, it also helps to bridge distances bringing proximity....

Catalogue: Research World 2006
Author: ESOMAR B.V.
February 1, 2006

Magazines

Research World (October 2006)

In this issue of Research World, we provide an update of some of the more noteworthy developments. Whether, with the introduction of “new tools” for qualitative research, the scope of research is being further stretched or possibly...

Catalogue: Research World 2006
Author: ESOMAR B.V.
October 1, 2006