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Research papers

Before the after-shock

Foresight and intuition are interlinked. This paper posits that foresight and prediction are a function of good and intuitive thinking on the part of researchers and research buyers.Intuition is our 'adaptive unconscious'. All of us have this...

Catalogue: Congress 2006: Foresight
Author: Anumita Sharma
September 17, 2006
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Citation

Sharma, A. (2006a, September 17). Before the after-shock. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/before-the-after-shock


Research papers

The power of radio and the cult of TV

The next millennium will dawn with the Saudi young people at the helm of affairs of this large and powerful Islamic nation. Today the young people comprise 62% of the Saudi population which is growing rapidly at 3% per annum. With the onset of...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Anumita Sharma, Mrinal Sarkar
Company: Nielsen
June 15, 1999
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Citation

Sharma and Sarkar (1999a, June 15). The power of radio and the cult of TV. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/the-power-of-radio-and-the-cult-of-tv


Research papers

The halo effect

To obtain insights into how advertising works, it is important to appreciate the factors influencing its action on the public. It is necessary to define the term "advertising" prior to going further. Advertising can be said to be any (and in fact,...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Authors: Anumita Sharma, Sanjaya Shunglu
November 1, 1995
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Citation

Sharma and Shunglu (1995a, November 01). The halo effect. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/the-halo-effect