Resources Library by ANA

Improving panel sampling

Contemporary sampling methods, such as quota sampling and propensity score sampling are lacking in efficiency and validity.This paper introduces response inclination sampling, which combines propensity sampling with a correction for personal response...

Catalogue: Panel Research 2007

Authors: Robert van Ossenbruggen, Clasine van der Wal, Martin Muller, Gerty J. L. M. Lensvelt-Mulders, Marianne Hubregtse

Company: Motivaction International B.V.

October 28, 2007

Exploiting analytical advances

This paper considers the implications of new analytic advances on Internet-based surveys of non-random samples. The empirical evidence presented indicate that Internet-based forecasts in the 2000 U.S. elections were two times more accurate than...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: George Terhanian, Renee Smith, John Bremer, Randall K. Thomas

Company: Harris Interactive (Europe)

June 1, 2001

Audiometer* measurement

The “audiometer”*, a generic term perhaps preferable to “radiometer” given its applications equally to TV as for radio audience measurement, offers the marketplace a major technological advance in the measurement of broadcast...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Author: Peter Menneer

April 1, 2001

The quality of online panels

Using a quasi-experimental design – in which data collection methods and recruitment techniques as influencing factors were varied – Ipsos Germany conducted a comparative investigation for Langnese/Unilever to assess the validity of...

Catalogue: ESOMAR Net Effects 2001

Authors: Michael Hoppe, Rainer Lamp

Companies: Ipsos MRBI, Unilever

February 11, 2001

Qualitative computing for marketing and business

In business and marketing, qualitative research is needed but rarely accepted. Data from focus group discussions, case histories or interviews requires qualitative analysis if the researcher is to discover new meanings in accounts or interpret...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Tom Richards, Lyn Richards

September 1, 2000

Integration of research tools in the field of television analysis

In order to make theoretical considerations on integration of multiple research tools and its application to reality, the criteria of validity should be mentioned well as their mutual compatibility. This is a long and complicated matter and my...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Federico Di Chio

June 15, 1993

Measuring the vitality of a product after its launch

The paper is divided into four parts illustrating problems linked with verifications a Company can be faced with, within the market realities, when it decides to launch/relaunch/modify a product. This verification takes place after the research...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Fausto Falcone, Mario Figini

Company: Nestlé

June 15, 1991

Q2 R2 or: Quantifying the qualitative with real reliability

The study's purpose: to pinpoint problems with reliability and validity of particular survey questions. Subjectivity is thus associated with a lack of reliability and validity. Now obviously, objective scientific research has to concern itself very...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Marten Brouwer

June 15, 1991

TV audience measurement validation

Beginning in 1981 a new facility became available in France : the household audience meter coupled with the Audimat panel system. Each day the viewing figures for the previous 24 hours were made available, precise to the second. And because these...

Catalogue: Seminar 1990: The Quality Of Media Information

Authors: Dominique Scaglia, Jacques Braun

Company: Mediametrie

June 15, 1990