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Integration of research tools in the field of television analysis

Date of publication: June 15, 1993

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Federico Di Chio

Abstract:

In order to make theoretical considerations on integration of multiple research tools and its application to reality, the criteria of validity should be mentioned well as their mutual compatibility. This is a long and complicated matter and my intention to draw only a few guidelines. I would like to start from some real ideas coming from critical moments of the research works, more precisely f uncertain and contradictory results.

Federico Di Chio

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Di Chio, F. (1993a, June 15). Integration of research tools in the field of television analysis. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution