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Integration of research tools in the field of television analysis

Date of publication: June 15, 1993

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Federico Di Chio

Abstract:

In order to make theoretical considerations on integration of multiple research tools and its application to reality, the criteria of validity should be mentioned well as their mutual compatibility. This is a long and complicated matter and my intention to draw only a few guidelines. I would like to start from some real ideas coming from critical moments of the research works, more precisely f uncertain and contradictory results.

Federico Di Chio

Author

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
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Citation

Di Chio, F. (1993a, June 15). Integration of research tools in the field of television analysis. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/integration-of-research-tools-in-the-field-of-television-analysis