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Research papers

Do I want to be beautiful?

Beauty has been of major concern to people since ancient times. Think, for example, of the Greek statues. But in the 21st century beauty seems to have become a hype. Perfectly styled female and male bodies and faces flood not only Playboy magazines...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Dieter Korczak
Company: GP Forschungsgruppe
February 6, 2008

Research papers

Fast moving consumer and OTC products

Different Strokes for Different Folks on the Road to OTC Marketing Effectiveness: Consumers shop for OTC products differently to how they buy their groceries. Advertising effectiveness, the relevance of shelf-based awareness, consumer ?buzz? and the...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Clémentine Fischer, Robert Buckeldee, Erik Maasen
Company: Nielsen
February 6, 2008

Research papers

Brand iconography

Given today's flood of information, consumers struggle to find their way and seek as much help as they can find in many markets. As part of everyday life, people often create help mechanisms such as mnemonics to make it easier to remember things. For...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Marion Adler
Company: ICON ADDED VALUE GmbH
February 6, 2008

Research papers

Consumers going online

Patient education is one of the most important tools for improving people's health consciousness, patient cooperation and compliance.Obviously, medical doctors are the most trustworthy sources for that kind of information, but there are other...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Balázs Kertész
February 6, 2008

Research papers

Determining the market for a new vaccine

Melanoma is a degenerative malignancy of the pigment-producing cells, which are found predominantly in the outer layer of the skin. Usually, melanoma begins on the surface of the skin, but it can grow down into deeper layers, ultimately reaching the...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Henry Gazay, Corinne Hardy
February 6, 2008

Research papers

How potent is my potion?

Creating change in today's marketplace is a challenge in any category, with rising clutter levels and tuned-out consumers. Marketers across categories have been grappling, for quite some time now, with autopilot brand choices, habit-driven consumers...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Anjali Puri, Sumeet Saluja
Companies: Nielsen, GSK
February 6, 2008

Research papers

What do you do when everything is OTC?

In the markets of the Arabian Gulf a consumer can walk into a retail pharmacy and buy almost any mainstream pharmaceutical product without a prescription. That in itself is not unique, but when it is combined with high levels of disposable income in...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Jim Ryan
Company: IMS Health S.r.l.
February 6, 2008

Research papers

The 65+ consumer

On December 8, 2003, President Bush signed into law the Medicare Prescription Drug Improvement and Modernization Act of 2003. This legislation provided new prescription drug benefits for 36 million Americans aged 65 years and older and 6 million...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Lance Collie
Company: Procter & Gamble
February 6, 2008

Research papers

The healthcare journey

Although today's clinical healthcare domain is typically driven by technological possibilities, increasingly awareness is building that a change in focus is needed to also incorporate the experiences of those who undergo a treatment or provide it....

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Lekshmy Parameswaran, Laura Nino
Company: Philips International
February 6, 2008