Abstract:
In the markets of the Arabian Gulf a consumer can walk into a retail pharmacy and buy almost any mainstream pharmaceutical product without a prescription. That in itself is not unique, but when it is combined with high levels of disposable income in markets such as Saudi Arabia and the United Arab Emirates, we have an extremely interesting case study in consumer choice. This paper will briefly contrast the situation in Europe with that in the Arabian Gulf before discussing the implications of direct consumer purchasing for marketing and promotional strategy in the region.
This could also be of interest:
Research Papers
What do you do when your world is turned upside-down?
Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Johanna Faigelman, Catharine Bauer
 
November 20, 2013
Videos
What do you do when your world is turned upside-down?
Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Johanna Faigelman, Catharine Bauer
 
June 15, 2013
Research Papers
What do readers do when their newspapers and weeklies fail?
Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Sigurd Bennike
 
November 1, 1979
