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Research papers

Eve-olution: Why women rule the web

This paper explores the feminine side of the online Eve-olution, employing data from sources including the TNS Digital Life and Mobile Life reports on digital and mobile consumer behaviors and attitudes and Yahoo!'s Connectonomics study of the way...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Dan Brilot, Amy Janis, Tony Marlow, Sarah Elliott, Brian Cooper, David Iudica
Companies: KANTAR TNS Malaysia, Yahoo!
October 26, 2011
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Citation

Brilot et al. (2011a, October 26). Eve-olution: Why women rule the web. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/eve-olution-why-women-rule-the-web


Research papers

The BBC Olympic flame

The London Olympic Games was the major global sporting event of 2012 with four million viewers expected for the opening ceremony. Social media now plays a prominent role in TV, and is key for brands, active in social media arenas, to understand how...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Dan Brilot, Andy Morris, Angharad Houlden, Anita Penn
Company: YouGov
November 6, 2012
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Citation

Brilot, Morris, Houlden and Penn (2012a, November 06). The BBC Olympic flame. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/the-bbc-olympic-flame