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Eve-olution: Why women rule the web

Date of publication: October 26, 2011

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Companies: , Yahoo!

Authors: Dan Brilot, Amy Janis, Tony Marlow, Sarah Elliott, Brian Cooper, David Iudica

Abstract:

This paper explores the feminine side of the online Eve-olution, employing data from sources including the TNS Digital Life and Mobile Life reports on digital and mobile consumer behaviors and attitudes and Yahoo!'s Connectonomics study of the way women digitally connect with content, functionality and people. Eve-olution helps professionals better understand gender differences in web behavior as well as the unique psychological need states that determine online usage patterns, and how this relates to stimulus receptivity across various online scenarios.

Dan Brilot

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Amy Janis

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Tony Marlow

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Sarah Elliott

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Brian Cooper

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David Iudica

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Brilot et al. (2011a, October 26). Eve-olution: Why women rule the web. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/are-you-ready-to-meet-eve-