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Research papers

Overcoming barriers to purchase in online shopping environments

Over the past decade, eCommerce has grown exponentially, with two massive markets, the US and China, ahead of the curve. Within each market, major FMCG companies have tried to optimize their product offer but selling online is different than selling...

Catalogue: Asia Pacific 2019
Authors: Paul Janssen, Robin de Rooij, Hyunwook Cho
Company: SKIM
May 22, 2019