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Research papers

Social studies and market research in Spain

Social studies are a recent development in Spain and Market Research even m«re so. It is not within our scope to give the reasons for Spains’s lagging behind' the other western countries in this field. Market research really has no history....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Manuel J. Sanchez de Celis
June 15, 1959

Research papers

Social studies and market research in Spain (French)

Social studies are a recent development in Spain and Market Research even m«re so. It is not within our scope to give the reasons for Spains’s lagging behind' the other western countries in this field. Market research really has no history....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Manuel J. Sanchez de Celis
June 15, 1959

Research papers

Advertising and marketing research (French)

Nowadays, it has become a trivial matter to note that the techniques of market studies have historically their first development. In the search by the industrials for a better profitability of their public expenditure. In the many studies which...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Philippe De Vendeuvre
June 15, 1956