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Research papers

The effect of conditioning when re-interviewing

A typology of panel conditioning effects and an empirical study examining the phenomenon are presented. The experiment on panel conditioning using a typical tracking study questionnaire shows that high frequency repeat interviews lead to a small...

Catalogue: Panel Research 2006
Authors: Clive Nancarrow, Trixie Cartwright
Company: KANTAR TNS Malaysia
October 8, 2006

Research papers

Clearing the eMist

The paper focuses on issues associated with ethical behaviour and research on the internet. The authors note the reasons for increased interest in research on the internet and describe the link between ethical behaviour and research quality,...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Ian Brace, John Pallister, Clive Nancarrow
September 23, 2001

Research papers

Creativity on tap

Organisations that lack creativity will fail. Traditionally new product ideas have come from many sources both within an organisation, e.g. management brainstorming, or from outside the organisation through traditional marketing research techniques...

Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Clive Nancarrow, Jenny Clark, Lex Higgins, Martin Oxley
Company: KANTAR TNS Malaysia
February 27, 2005

Research papers

Managing the diffusion of innovation

One of the significant issues facing brand owners is the successful introduction of new products and/or services to market. The importance of facilitating new product diffusion is increasingly important with the escalating costs of entry into many...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Clive Nancarrow, Martin Oxley
September 22, 2002

Research papers

MR and IT

The authors of this paper address the issue of whether some businesses have over-estimated the strategic value of Information Technology (IT) and so have overspent and chased a payoff that has not materialised.The paper examines the arguments...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Clive Nancarrow, Julie Tinson, Merlin Stone, Martin Oxley
February 1, 2004

Research papers

The shock of the new

In the last decade there have been a number of potentially significant technological innovations in qualitative marketing research. The aim of this paper is to help clients and qualitative researchers evaluate how if at all such technological...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Andy Barker, Clive Nancarrow
September 1, 1999