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The effect of conditioning when re-interviewing

Date of publication: October 8, 2006

Catalogue: Panel Research 2006

Company:

Authors: Clive Nancarrow, Trixie Cartwright

Abstract:

A typology of panel conditioning effects and an empirical study examining the phenomenon are presented. The experiment on panel conditioning using a typical tracking study questionnaire shows that high frequency repeat interviews lead to a small degree of conditioning but low frequency repeat interviews seem to have no or very marginal effects. The study indicates the need for Panel Management Rule Books on repeat interviewing to be empirically based.

Clive Nancarrow

Author

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Trixie Cartwright

Author

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Nancarrow and Cartwright (2006a, October 08). The effect of conditioning when re-interviewing. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/brand-effect-