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Research papers

Are mobile phone users ready for MCASI?

In this paper mobile computer-assisted self-interviewing, MCASI, is tested with users of GPRS phones. The test participants were recruited from a national representative panel by TNSGallup in Norway. The users of the mobile survey were asked to give...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Bjorn Nordlund, Svein Thalberg, Jorn Inge Vestgarden, Ingvar Tjostheim
Company: KANTAR TNS Malaysia
February 1, 2004

Research papers

Is the future wireless?

The highly developed Nordic telecom market has undergone enormous changes in the past decade. From dealing with a single customer group (fixed line only), we now face a much more sophisticated market with three coexisting groups: fixed line only;...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Author: Svein Thalberg
Company: KANTAR TNS Malaysia
October 20, 2002