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Research papers

Indigenous European marketing

The identification of Europe's indigenous needs is best pursued by taking education outside the walls of the academy into a pattern of custom-built learning, which is determined to change behaviour as well as simply purvey knowledge. Rather than seek...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Gordon S.C. Wills
June 1, 1976
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Citation

Wills, G. S. (1976a, June 01). Indigenous European marketing. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/indigenous-european-marketing


Research papers

Management information system for the retail menswear industry

It is only comparatively recently that U.K. menswear retailers have begun to implement modern management techniques and information systems. However, those systems that do exist lack any foundation in an understanding of the market processes...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: Gordon S.C. Wills, David F. Midgley
December 4, 1974
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Citation

Wills and Midgley (1974a, December 04). Management information system for the retail menswear industry. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/management-information-system-for-the-retail-menswear-industry


Research papers

Market analysis in regional economic development

The application of market analysis procedures to problems of regional economic development has long been neglected. This paper presents a framework for regional economic analysis and then proceeds to a detailed examination of the City of Bradford in...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: M. G. Christopher, Gordon S.C. Wills
June 15, 1973
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Citation

Christopher and Wills (1973a, June 15). Market analysis in regional economic development. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/market-analysis-in-regional-economic-development


Research papers

Adaptive patterns of marketing education

This paper examines the need at University level for education, rather than specific training, for marketing. Its focus is the individual marketing executive on the assumption that during his/her marketing lifetime many specific skills acquired in...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: M. Christopher, Gordon S.C. Wills
September 1, 1972
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Citation

Christopher and Wills (1972a, September 01). Adaptive patterns of marketing education. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/adaptive-patterns-of-marketing-education


Research papers

Broadscale projection methods from test marketing data

The present paper is one of a series of reports by the authors on empirical research which has been conducted by the authors since 1967 into the problems of introducing new products. A survey of contemporary practice has highlighted the areas which...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Roy Hayhurst, Gordon S.C. Wills
June 15, 1969
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Citation

Hayhurst and Wills (1969a, June 15). Broadscale projection methods from test marketing data. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/broadscale-projection-methods-from-test-marketing-data