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Indigenous European marketing

Date of publication: June 1, 1976

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: Gordon S.C. Wills

Abstract:

The identification of Europe's indigenous needs is best pursued by taking education outside the walls of the academy into a pattern of custom-built learning, which is determined to change behaviour as well as simply purvey knowledge. Rather than seek to remain relevant en passant. Marketing Schools should go into business to temper their students and keep their teachers wise.

Gordon S.C. Wills

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Citation

Wills, G. S. (1976a, June 01). Indigenous European marketing. ANA - ESOMAR. Retrieved April 04, 2025, from


https://ana.esomar.org/documents/the-importance-of-pan-european-marketing-information-for-international-marketing-strategy