Indigenous European marketing

Date of publication: June 1, 1976


The identification of Europe's indigenous needs is best pursued by taking education outside the walls of the academy into a pattern of custom-built learning, which is determined to change behaviour as well as simply purvey knowledge. Rather than seek to remain relevant en passant. Marketing Schools should go into business to temper their students and keep their teachers wise.

Gordon S.C. Wills


This is a long description of some author details.

Research Papers


Case Studies

  • PDF
  • This could also be of interest