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Indigenous European marketing

Date of publication: June 1, 1976

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: Gordon S.C. Wills

Abstract:

The identification of Europe's indigenous needs is best pursued by taking education outside the walls of the academy into a pattern of custom-built learning, which is determined to change behaviour as well as simply purvey knowledge. Rather than seek to remain relevant en passant. Marketing Schools should go into business to temper their students and keep their teachers wise.

Gordon S.C. Wills

Author

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Research Papers

How others see us

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Robert M. Worcester

 

March 1, 1979

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Citation

Worcester, R. M. (1979a, March 01). How others see us. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/how-others-see-us


Magazines

Research World (November-December 2015)

Catalogue: Research World 2015

Author: ESOMAR B.V.

 

December 15, 2015

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Citation

B.V., E. (2015a, December 15). Research World (November-December 2015). ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/research-world-november-december-2015-


Case Studies

Researching hard to reach audiences

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Authors: Gunilla C. Broadbent, Edward B. Keller

 

June 15, 1988

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Citation

Broadbent and Keller (1988a, June 15). Researching hard to reach audiences. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/researching-hard-to-reach-audiences


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Citation

Wills, G. S. (1976a, June 01). Indigenous European marketing. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/researching-hard-to-reach-audiences