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Recreating AlaTurca

In order to achieve radical innovation, companies require an increasingly deep understanding of consumers’ wants and needs. Three challenges that consumer insights teams are faced with are detailed, and a design-driven approach offered that uses...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Pieter Desmet, Steven Fokkinga, Erkan Balkan, Eapen George, Deger Ozkaramanli
June 15, 2013
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Citation

Desmet, Fokkinga, Balkan, George and Ozkaramanli (2013a, June 15). Recreating AlaTurca. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/recreating-alaturca