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Mapping and interpreting socio-cultural change in urban India

As urban India continues to transform at a rapid pace, brands across categories seek to build relevance by positioning themselves on platforms linked to the new meanings and ways of being in a fast-changing society. A semiotic analysis of the...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Satyam Viswanathan
June 15, 2014
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Viswanathan, S. (2014a, June 15). Mapping and interpreting socio-cultural change in urban India. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/mapping-and-interpreting-socio-cultural-change-in-urban-india