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Research papers

Voicing the New Global Immigrant Realities

Underserved consumersBrands are not connecting with the fastest growing group of consumers in Canada and the US who are foreign-born and less understood or celebrated.

Catalogue: North America 2024 - Innovation
Authors: Arundati Dandapani, Nancy Deng
Companies: Procter & Gamble, Generation1.ca
July 5, 2024
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Citation

Dandapani and Deng (2024a, July 05). Voicing the New Global Immigrant Realities . ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/voicing-the-new-global-immigrant-realities-