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Voicing the New Global Immigrant Realities

Date of publication: July 5, 2024

Catalogue: North America 2024 - Innovation

Companies: Procter & Gamble, Generation1.ca

Authors: Arundati Dandapani, Nancy Deng

Abstract:

Underserved consumers

Brands are not connecting with the fastest growing group of consumers in Canada and the US who are foreign-born and less understood or celebrated.

Arundati Dandapani

Author

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Nancy Deng

Author

This is a long description of some author details.

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Voicing the New Global Immigrant Realities

Catalogue: North America 2024 - Innovation

Authors: Arundati Dandapani, Nancy Deng

Companies: Generation1.ca, Procter & Gamble

August 5, 2024

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Citation

Dandapani and Deng (2024a, August 05). Voicing the New Global Immigrant Realities. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/voicing-the-new-global-immigrant-realities


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Tucker and Dandapani (1970a, January 01). Rediscovering the Immigrant Journey. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/rediscovering-the-immigrant-journey


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Thomson and Woodham (1997a, October 22). Myths and realities of the global young consumer . ANA - ESOMAR. Retrieved May 14, 2025, from


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Citation

Dandapani and Deng (2024a, July 05). Voicing the New Global Immigrant Realities . ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/myths-and-realities-of-the-global-young-consumer-