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Research papers

Gen Z: Some like it old

In this presentation you will learn: The story of segmentation model creation (mistakes, learnings, new ideas), combining NPS (Net Promoter Score) and qualitative research and new product development: studying UX.

Catalogue: Fusion 2019
Authors: Benjamin Simmenauer, Charles Mezerette
Companies: respondi, leboncoin
November 10, 2019
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Citation

Simmenauer and Mezerette (2019a, November 10). Gen Z: Some like it old. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/gen-z-some-like-it-old


Research papers

Social media and the disruption of democracy

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Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jennifer Roberton, Matt Browne
Company: respondi
September 8, 2019
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Citation

Roberton and Browne (2019a, September 08). Social media and the disruption of democracy. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/social-media-and-the-disruption-of-democracy


Research papers

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Jennifer Roberton, Matt Browne
Company: respondi
November 11, 2018
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Citation

Roberton and Browne (2018a, November 11). The 'appiness project. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/the-appiness-project-9487


Research papers

Digital anthropology

The aim of this paper is to present and to “train” attendees to a new methodology made to decipher in a qualitative manner web navigation data. This paper will discuss the opportunity of using this kind of data for qual researchers, present...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Francois Erner, Jennifer Roberton
Company: respondi
November 11, 2018
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Citation

Erner and Roberton (2018a, November 11). Digital anthropology. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/digital-anthropology-9457


Research papers

True ROI of influencers

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...

Catalogue: Congress 2018
Authors: Thomas Gruber, Bengül Robillard
Company: respondi
September 23, 2018
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Citation

Gruber and Robillard (2018a, September 23). True ROI of influencers . ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/true-roi-of-influencers--9423


Research papers

Panel-based mobile online research

With the growth of Internet-enabled mobile devices (mobile phones), online surveys can be carried out regardless of location or access times. This study will give an insight into the extent to which it is possible to achieve a faster response by...

Catalogue: Panel Research 2008
Authors: Otto Hellwig, Tom Wirth
Company: respondi
October 24, 2008
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Citation

Hellwig and Wirth (2008a, October 24). Panel-based mobile online research. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/panel-based-mobile-online-research


Research papers

Web 2.0 market research

This article will investigate new interactive forms of the Internet in terms of their advantages and disadvantages for market research.Based on the hypothesis that within a group of active Web 2.0 protagonists and residents of virtual worlds the...

Catalogue: Panel Research 2007
Authors: Harald Markut, Otto Hellwig
Company: respondi
October 28, 2007
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Citation

Markut and Hellwig (2007a, October 28). Web 2.0 market research. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/web-2-0-market-research