Digital anthropology

Date of publication: November 11, 2018

Abstract:

The aim of this paper is to present and to “train” attendees to a new methodology made to decipher in a qualitative manner web navigation data. This paper will discuss the opportunity of using this kind of data for qual researchers, present the methodology that we suggest, and use it on a couple of examples from various industries. One of our core illustrations will be based on the “'appiness project” presented at an earlier conference.

Francois Erner

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Jennifer Roberton

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