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Webinars

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Webinars 2017
Author: Kyle Findlay
December 29, 2017
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Citation

Findlay, K. (2017a, December 29). The shape of conversations. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/the-shape-of-conversations-