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Research papers

How to motivate people to save more money?

Traditionally financial behaviours are explained using demographics (e.g. age, gender) and economic factors (e.g. income). However, psychological factors should also be taken into account in explaining financial behaviours. Our presentation reviews...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Tomasz Opalski, Dominika Maison
March 24, 2014

Research papers

How research can help build a successful CSR campaign

This presentation shows the case study of one of the most significant CSR campaigns in Poland regarding responsible drinking among young people. The campaign was initiated by the ?ywiec Group and was accompanied by a research project.In the first...

Catalogue: Congress 2013: Think Big
Authors: Dominika Maison, Jarosaw Herrmann
September 26, 2013