Resources Library by ANA

The brave new world

This presentation will explore the impact and growth of digital in Asia, by asking the following: Does digital lead to an incremental reach and synergistic impact versus other media channels? The presentation will compare different media using a...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Priti Mehra, Bhomik Chandna

Company: KANTAR TNS Malaysia

April 7, 2013

Facebook under the spotlight

Facebook has become a highly attractive advertising medium, but effectiveness and how the channel works are still little understood. Metrics such as 'likes' are available but offer little insight. We believe that social media work differently to...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Author: Robert Ellis

Company: COG Research Ltd.

November 6, 2012

Believe in better

This case study charts the intense and creative journey followed since December 2010 when MESH Planning was awarded British Sky Broadcasting's Brand and Content campaign evaluation tracking. It includes the rapid development of processes,...

Catalogue: Congress 2011: Impact

Authors: Danny Russell, Hugh Wilson, Fiona Blades

Companies: MESH Experience, Sky Limited

September 18, 2011

Looking for Eric

A method to optimally define hub consumers in a social network is addressed in this presentation. These are the leaders that will enable a company to effectively address marketing campaigns on a social network and those who will provide online ways...

Catalogue: Latin America 2010: The Innovation Journey

Authors: Luiz Sá Lucas, Ricardo Lopes, Leonardo Soares

Company: IBOPE Inteligencia

May 21, 2010

Shedding light on the digital grey areas of teen dating violence

This presentation comprises a case study of the usage of Web 2.0 technology channels to conduct marketing research to guide creation of a public service campaign directed at teens in the United States. Three years of qualitative research informed...

Catalogue: Qualitative 2009: The Evolving Human

Authors: Benjamin Smithee, Abby Leafe, Judith Oppenheim

November 19, 2009

Measuring the brand impact of search

This paper describes research undertaken to answer the questions 'What is the branding effect of search advertising and how does it compare with other media?' It is based on the measurement of the impact of search as part of a specific brand's...

Catalogue: WM3 2009: Change Is In The Air...

Authors: Jonny Protheroe, Mark Greenstreet

Company: Dentsu Macromill Insight

May 7, 2009

Algebra, slide rules and hammers

This presentation shares the experience of developing Orange's European mobile consumer segmentation and applying it to the UK market.The process started in 2003 with a major study in Orange's six main European markets. In 2006 the segmentation was...

Catalogue: Congress 2007: Excellence

Authors: Nick Bonney, Jonathan Fletcher

Company: Illuminas

September 19, 2007

TROI

Any marketer grappling with the complexities of understanding how a multi-media campaign is performing and looking for new insights to drive campaign planning will find this paper of relevance. Researchers will see the power that this type of new...

Catalogue: WM3 2007

Authors: Fiona Blades, Kathryn Parsons

Companies: Ogilvy, MESH Experience

June 3, 2007

A new approach for measuring 'buzz'

With the growth of the internet, a new dimension was added to Word of mouth, namely word of mouse. This paper introduces a new model that can serve as a framework for marketers, advertisers and market researchers for better understanding online word...

Catalogue: WM3 2007

Authors: Dennis Claus, Steven van Belleghem, Christophe Vergult, Niels Schillewaert

Company: InSites Consulting

June 3, 2007