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Research papers

Cinema versus television

This paper presents two studies on intermedia comparison between cinema and television. Research compared overall recall, recall of details - both of sound and image - acceptation and refusal, credibility and the variations of brand image concerning...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Louis Marton
March 1, 1976

Research papers

Application of conjoint measurement to marketing problems and media research

A new family of methods for data analysis has been recently developed in the United States. With these methods it is possible to explain an ordinal scale (preference, choice) by means of nominal variables (characteristics of the stimuli). The basis...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Jean-Marie Bouroche, Marcel Marc, Michel Tenenhaus
August 1, 1975

Research papers

The British motorist and the oil crisis

This paper describes how motorists in the United Kingdom reacted to a series of events following the Arabs-Israeli war of 1973. These events include petrol shortages, both threatened and actual, appeals to save fuel in the national interest, both...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: David Lowe-Watson
August 1, 1975

Research papers

Researching the effects of out of stock

This paper considers the reaction of retailers and manufacturers to economic constraint and in turn the reaction of consumers to these reactions.

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: David Walters
August 1, 1975

Research papers

Innovation in the male fashion market

This paper is based on the preliminary findings from a survey of 500 male suit purchasers (together with a qualitative investigation of 100 of the respondents' wives) . The survey was designed to elicit information on aspects of consumer behaviour...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: David F. Midgley
December 4, 1974

Research papers

Traffic re-routing

This paper is concerned with a study commissioned by a local authority in London to check reactions of residents to a scheme by which traffic re-routing eased congestion on most roads at the inevitable expense of increased congestion on some....

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Bob Lane, Leonard R. England
September 1, 1974

Research papers

Qualitative research on new press advertisements for 'Vedra'

A further series of press advertisements have beenprepared by Masius, Wynne Willimas & D'Arcy MacManus to be tested in order to select those tobe used for a follow-up campaign.The objectives of the research reported here were:1. To check out...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 7, 1973

Research papers

Some effects of the 'permissive society' in Britain on public reactions to commercial and social propaganda

Recent British social statistics and other survey data are examined for evidence of changes in social attitudes and social behaviour that would justify the description, a 'permissive society'. It is concluded that, with certain qualifications, the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: John M. Caffyn
September 1, 1972

Research papers

Measurement of the competitive pressure of advertising campaigns(German)

The consumer is under pressure from concurrent competing advertising campaigns but relatively little is known as yet about the way in which these advertising campaigns influence one another. This paper shows the practical application of a survey...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Dieter Müller-Veeh
September 1, 1970