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Research reports

Mint Cracknell

Rowntree Mackintosh has produced a new confectioneryproduct, Mint Cracknell to be marketed under the Mackintoshbrand name. The product has been on test market for sometime and has used a television commercial.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1970
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Citation

, C. (1970a, November 02). Mint Cracknell. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/mint-cracknell


Research reports

Qualitative research on Mac-Lemon

The general objectives of this research were to assess consumer reactions to and understanding of two rough Mac-Lemon Commercials - 'Mother' and 'Give you back your Husband'. This was done by comparing reactions to them with reactions to the existing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on Mac-Lemon. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-mac-lemon


Research reports

Qualitative research on two Trust storyboards

The objecties of this research were to explore dog- owners' reactions to two 'trust' storyboards: A) 'ls Your Puppy Starving' and B) 'The Treat That Does Him Good'.The present research was required to evaluate qualitatively two treatments, and give...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on two Trust storyboards . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-trust-storyboards-


Research reports

Qualitative research on Quality Street commercials

Quality Street has been advertised for about three years using 'Gang' commercials in which each member of the gang represents a particular sweet. Two commercials have been developed with the intention of changing themessage to convey more about how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on Quality Street commercials . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-quality-street-commercials-


Research reports

Qualitative research on Silvikrin television commercials

The research was designed to establish whether Silvikrin gains by moving from the traditional territory into more realistic, modern areas. More specifically, the objectives were: 1. To discover which of the three commercials effectively brands...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research on Silvikrin television commercials. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-silvikrin-television-commercials


Research reports

Report on qualitative research on project 033

The general objectives of this research were to examine consumer reactions to some new advertisements for Sobranie Virginia, both in the light of previousresearch and in terms of new responses which the advertisements might generate. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Report on qualitative research on project 033. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-project-033


Research reports

Qualitative research on Sovereign

This report combines together the results of two sets of group interviews on advertising for Sovereign. For both parts of the research, the general objectiveswere to assess how Sovereign and Player's smokers reacted to the advertisements as themes;...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research on Sovereign. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sovereign


Research reports

Commercial testing: Car batteries

The aim of this research was to examine reactions to a new commercial for Exide batteries and to elicit any specific negatives perceived in the commercial. More specifically: 1. To determine the perceived communication of the commercial;2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Commercial testing: Car batteries. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/commercial-testing-car-batteries


Research reports

VIM liquid

Lever Bros. have developed a new floor cleaner - Vim Liquid - and this product is currently being test-marketed in the Scottish and Grampian T.V. regions. Lintas Ltd. has developed a workshop commercial, to alter the emphasis in the creative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). VIM liquid. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/vim-liquid-9764