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Research reports

Qualitative research on s 6 advertising

The product will be launched in test market in Tyne-Teesin September 1978. The objectives of the research reported here were toexamine the concept as represented by a finished DP'spress advertisement bound into a woman magazine, amongst target users.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1978

Research reports

Qualitative research on Yorkie

The broad objectives of this research were to obtain detailedinformation about Yorkie, prior to the launch of the newchunky version of CDM in October 1977. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1977

Research reports

Creative qualitative research into female depilation and electric razors

The present research was designed to assist in understandingof these features of the UK market and, against thisbackground, to evaluate new electric razor designs and putforward suggestions for the optimum razor and case. Comparable qualitative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977

Research reports

Initial qualitative research on Colt 45, Breaker and Schlitz malt liquor

The objectives of this research were to undertake a preliminary investigation into the attitudes and motivationsof male drinkers of malt liquor to Colt 45 and Breaker, asa basis for considering a launch of Schlitz malt liquor inthe UK. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977

Research reports

New countlines (CT 2897)

The research was required to evaluate consumer reactionsto three possible new countline products: Buttawafer, Clark Bar and Rum Baba. The research covered: 1. Experience of the product at homeLikes and dislikes about taste, texture,combinations,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977

Research reports

Report on research into three advertising approaches for Town House Crackers

United Biscuits Limited intends to launch in the UK asavoury cracker currently marketed in the United Statesunder the name of Town House Crackers.Three advertising approaches have been developed forthis product.Consumer research was required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977

Research reports

Qualitative research into pack and advertising development for Shippam's sandwichmakers

Shippams has developed a newproduct which is a mixture ofin a spreadable savoury base. Responses to date indicate that both the concept and theproduct have a high level of acceptability but moreinformation is required to try to determine which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977

Research reports

Research report on concepts for a new facial cleanser on behalf of Elida-Gibbs Ltd.

Elida Gibbs is preparing to introduce a new facecleansing lotion with the Pears brand name during 1977.Development of the product and preliminary fragrancetesting have already taken place and research was requiredin order to help position the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976

Research reports

Qualitative research into a new variant for cream silk conditioner

Elida Gibbs wishes to assess respondents' reactions toalternative additions to the Cream Silk range of hairConditioners. The specific objectives of the research were:1. To determine which of the four alternativeproduct concepts has the most general...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976