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Research reports

Overview of research findings press advertising for Barclays

During September and early October 1971, two pieces of qualitative research were conducted on Barclay press advertising:1. A comparative examination of the current Barclay Press campaign versus National Westminster, Midland and Lloyds campaigns;2. A...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Overview of research findings press advertising for Barclays. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/overview-of-research-findings-press-advertising-for-barclays


Research reports

Intensive investigation of young people who open bank accounts

The specific objectives of this research were: 1. To identify psycho-economic types in this target group for the purpose of aiding communication with profitable sub-groups of young people.2. To identify those factors (i.e. marriage) which contribute...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Intensive investigation of young people who open bank accounts. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/intensive-investigation-of-young-people-who-open-bank-accounts


Research reports

Identification of psycho-economic typologies

Research is required to identify psycho-economic types within groups in the personal banking sector which are of major importance to Barclays advertising and marketing strategy. Data collected will be used to elaborate and refine the Working Model,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Identification of psycho-economic typologies. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/identification-of-psycho-economic-typologies


Research reports

Qualitative research on radio Luxembourg adverting for Barclays

Three new radio commercials for Barclays Bank were broadcast on Radio Luxembourg until the end of July,1971. The commercials are aimed at young people (16-24), who make up the bulk of listeners Radio Luxembourg. The commercials are intended to:a....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on radio Luxembourg adverting for Barclays. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-radio-luxembourg-adverting-for-barclays


Research reports

Qualitative research on attitudes to banks and promotional activities amongst young people

This research was concerned with young people and banking. The main objectives of the research were to determine:1. To what extent it is possible to anticipate, or in fact directly influence, the decisions which Young People ultimately make in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Qualitative research on attitudes to banks and promotional activities amongst young people . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-to-banks-and-promotional-activities-amongst-young-people-


Research reports

Qualitative research on reactions to Barclaycard press advertising stimuli

The general objectives of this research were to test out reactions of Barclaycard holders to some press advertising stimuli, with a view to providing some guidance on the optimum ways of encouraging holders to use Extended Credit. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 7, 1971
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Citation

, C. (1971a, January 07). Qualitative research on reactions to Barclaycard press advertising stimuli. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-reactions-to-barclaycard-press-advertising-stimuli


Research reports

Qualitative research report on Barclays press advertisements 1971

Charles Barker has produced three black and whiteand one colored example of a proposed press campaignfor Barclays for 1971. The communication objectives ofthe campaign are:1. To produce positive and friendly feelings aboutBarclays; 2. To encourage...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1970
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Citation

, C. (1970a, October 03). Qualitative research report on Barclays press advertisements 1971. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-barclays-press-advertisements-1971


Research reports

Qualitative research on Barclays

This Research Report sets out the results, conclusions, and recommendations drawn from qualitative research on Barclays magazine and cinema advertising.Responses to the two sets of advertising are treated separately in this report, but since the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Qualitative research on Barclays . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-barclays-


Research reports

Report on programme of research on non-users' attitudes towards banking

The research program was undertaken in order toinvestigate the apparent effectiveness of some proposedadvertising designed to attract people without BankAccounts to a bank at Barclays. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 21, 1970
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Citation

, C. (1970a, January 21). Report on programme of research on non-users' attitudes towards banking. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/report-on-programme-of-research-on-non-users-attitudes-towards-banking