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Research reports

Project D.C.I. (Part 3)

This is a report of the third part of qualitative research on Project DCI conducted in the Irish Republic. The objectives of this research were:1. To establish which of several pack design best fits the concept. Three packs were examined.2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971

Research reports

Report on qualitative research on Toffo multipack

Rowntree-Mackintosh is considering packing Toffo rolls in multipacks for sale through supermarket and grocery outlets. Single tubes of the product wouldstill, be available. The basic questions with which the research was concerned were:1. The size of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971

Research reports

Commercial testing: Car batteries

The aim of this research was to examine reactions to a new commercial for Exide batteries and to elicit any specific negatives perceived in the commercial. More specifically: 1. To determine the perceived communication of the commercial;2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970

Research reports

Qualitative research on detergents

The research was designed to:1. Examine attitudes to detergents generally.2. Note reactions to own label detergents against national brands.3. Examine expectations of the price differential in relation to national brand and own label detergents.4....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970

Research reports

Research on handcraft toys

The objectives of the research were:1. To discover which toys create the most interest amongst children and adults.2. To discover which factors are most important to children and adults in choice and enjoyment of any toy.3. To identify any strong...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970