Resources Library by ANA

Using semiotics in a brand audit

In the midst of the fourth Industrial Revolution, more than one-third of the skills we believe are essential for today's workforce will have changed according to the Future of Jobs Report from the World Economic Forum. ESOMAR in partnership with...

Catalogue: Webinars 2020

Authors: Chris Arning, Manisha Dikshit, Dinesh Ramchandani

May 6, 2020

Brand purpose: Love it or hate it

Brand purpose marketing seems to be the Marmite of ad land in 2019. Regardless of whether you love it or hate it, we've uncovered 10 learnings on Brand Purpose based in research.

Catalogue: Client Summit 2019- Autumn Edition

Authors: Sara Picazo Lutton, Rob Turnbull

Company: Twitter

October 3, 2019

Project Affluent

Project Affluent showcases how creative research helped to turbocharge the Audi brand.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Alexander Holmes, Thomas Gwin, Nick Onan-Read

Company: Northstar Research

September 8, 2019

Building best in class insights capabilities

Inspired by Boston Consulting Group's 2016 report on 'Rewiring Customer Insight to Generate Growth', the Philip Morris International team in The Philippines took a journey to amplify the value of the insights function. In this paper we would like to...

Catalogue: Asia Pacific 2019

Authors: Charisma de Jesus, Tony Li

May 22, 2019

Bitter sweet symphony

Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colours are well known from posters, brasserie carafes and wall murals in French towns. But the brand itself had become quite dated. Suze was increasingly only...

Catalogue: Webinars 2019

Author: Sven Arn

Company: Happy Thinking People

March 18, 2019

McNext

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Author: Michaela Charette

December 12, 2018

When the nip becomes a bite

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation...

Catalogue: Congress 2018

Author: Ritanbara Mundrey

September 23, 2018

McNext

McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: Congress 2018

Authors: Michaela Charette, Michael Edwards

Company: Dig Insights

September 23, 2018

McNext

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: Congress 2018

Authors: Michaela Charette, Michael Edwardson

Company: Dig Insights

September 23, 2018