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Research papers

Case study: Sustainability at High-Speed

In 2022 IRYO was created, Spain?s first private high-speed rail operator, partnering with Air Nostrum, Globalvia and Trenitalia, it has become one of the best options to get around the Peninsula. In just six months iryo has achieved a clear...

Catalogue: Congress 2023
Authors: Anders Braekken, Jordi Crespo, Oscar Santamaria
September 27, 2023

Research papers

Benefit segmentation

This paper presents benefit segmentation as a tool which in conjunction with other consumer information helps obtain directions for new products catering to the mobility needs of different segments. Based on a large qualitative and quantitative...

Catalogue: International Automotive Marketing Conference 1998
Author: N. S. Muthukumaran
June 15, 1998

Research papers

Gain mobility by new forms of vehicle utilisation and mobility management

‘Mobility management’ is a global concept of various policies to ensure the efficient sustainable satisfaction of mobility demands. Intermodality including all transport carriers will provide an increased quality of life and added value....

Catalogue: International Automotive Marketing Conference 1998
Authors: Conrad Wagner, Heiner Schmeck
June 15, 1998

Research papers

The application of panel methodology to research on mobility

The panel is a research method frequently applied to surveys on fast moving consumer goods and media; consumption, exposure to advertising and purchasing behavior are measured in relation to the marketing mix of products. The panel uses methodologies...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Authors: Vittorio Bossi, Carlo Moroni
June 15, 1994

Research papers

A methodology for analysing changes in travel mobility using panel data

A methodology is presented for analysing panel data for the purpose of measuring changes over time in travel mobility and identifying probable causes for such changes. Mobility is assumed to be a nebulous concept, referring to the general opportunity...

Catalogue: Papers 1982: Social Research And Prediction
Authors: Thomas Golob, Jan Perdok
June 15, 1982

Case studies

Grouping of skills the application of research techniques to a problem or job mobility

This paper describes a case study in the application of research techniques to a problem concerning occupational mobility. In 1975 the Training Services Agency, under the aegis of the UK Manpower Services Commission, initiated a project called...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Geoffrey Holland, Ann Hughes Hallett
June 15, 1976

Research papers

The experiment near-gratis-fare

To what extent can drivers of private cars be won over to local public transport by cheap fares during the rush hour! Answering this question was the main task of the experiment NEAR-GRATIS-FARE. During the course of nine months, approximately 10.000...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Dieter Franke
August 1, 1975

Research papers

The experiment near-gratis-fare (German)

To what extent can drivers of private cars be won over to local public transport by cheap fares during the rush hour! Answering this question was the main task of the experiment NEAR-GRATIS-FARE. During the course of nine months, approximately 10.000...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Dieter Franke
August 1, 1975