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Research papers

The concerns and needs of insurance customers with particular focus on the situation in East Germany

Due to the increased perception of risk, the population is more strongly oriented towards insurance protection. In both East and West Germany, more than half of the population advocates having the most comprehensive insurance coverage possible for...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Renate Köcher, Sylvia Roth-Flockerzi
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1994

Research papers

Is market research a waste of time?

The purpose of this paper is to be provocative, whilst at the same time taking a serious look at some of the issues which can lead to market research being deemed a waste of time. As market researchers, we are unlikely to be of the opinion that the...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Author: David Buswell
June 15, 1994

Research papers

Using research to help keep good customers

This paper describes how Lloyds Bank tackled the issue of customer retention. The Bank used research to investigate the extent of defection due to dissatisfaction with the Bank and to explore the process leading from satisfaction to account closure....

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Kate Waterhouse, Ann Morgan
June 15, 1994

Research papers

Trade-off research and how to go from SICAV-monetaires to new products in the context of diminishing interest rates

On the French Financial market, in the late 80's, the "SICAV monetaires" (Funds invested in monetary markets) experienced a very specific situation : they bore a high interest rate although they were at the same time almost liquid and very secure....

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Joël Boillot, Chantal Lasocka
Company: KANTAR TNS Malaysia
June 15, 1994

Research papers

Managing customer relationship profitability

This paper focuses on customer relationships in retail banking. Understanding customer relationships and especially the profitability of them requires the development of new concepts and tools. The paper discusses some concepts and tools available to...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Kaj Storbacka, Aulikki Luukinen
June 15, 1994

Research papers

Insurance brokers and their clients

NVA is a Dutch association of qualified insurance brokers. The common characteristic of the 950 members is that they are independent; not tied up to one insurance-company. It is important, with regard to the competition of direct writers and banks,...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Author: Peter Lagendijk
June 15, 1994

Research papers

Bank brand equity and its applications using Fond(s) De Marque® studies

All banks attempt to convince the public of their specificity and the specificity of the products and services that they offer. The efforts to do so are often in vain because, with the exception of a few well informed clients, banking clients tend to...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Esther Flath, Claude Charbonnier
Company: SORGEM IMR
June 15, 1994

Research papers

A new dimension to financial product innovation research

Eagle Star, one of the leading manufacturers of home insurance in the UK sought to develop a comprehensive understanding of the diversity of needs and benefits that consumers associate with their property insurance and to quantify what people were...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Peter D. Morton, Crispian Tarrant
June 15, 1994

Research papers

The single European market for insurance

The data presented in this study, which has been derived from various CATI-Bus-Surveys made with respect to the population in West Germany, and from a Disk-by-Mail-Survey made with respect to insurance brokers, outlines the expectations and opinions...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Author: Harald Weinberg
June 15, 1994