Back

Bank brand equity and its applications using Fond(s) De Marque® studies

Date of publication: June 15, 1994

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Company:

Authors: Esther Flath, Claude Charbonnier

Abstract:

All banks attempt to convince the public of their specificity and the specificity of the products and services that they offer. The efforts to do so are often in vain because, with the exception of a few well informed clients, banking clients tend to be lifetime clients of the banking establishment which is closest to their home or employment. In this report, we will describe the SORGEM's prescribed method for rendering banks and their products distinct from others.

Esther Flath

Author

This is a long description of some author details.

Claude Charbonnier

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Brand loyalty and equity

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Author: Ian D. Greig

 

June 15, 1998

×

Citation

Greig, I. D. (1998a, June 15). Brand loyalty and equity. ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/brand-loyalty-and-equity


Research Papers

Brand equity

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: Mansour Elganady

 

January 1, 1994

×

Citation

Elganady, M. (1994a, January 01). Brand equity. ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/brand-equity-4227


Research Papers

Brand equity

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Author: James A. Taylor

 

June 15, 1992

×

Citation

Taylor, J. A. (1992a, June 15). Brand equity. ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/brand-equity-3835


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Flath and Charbonnier (1994a, June 15). Bank brand equity and its applications using Fond(s) De Marque® studies. ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/brand-equity-3835