You searched for: "*"

The results has been filter on Authors containing Robert H. Ducoffe.
ANA has found 1 results for you, in 259 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

How consumers assess the value of advertising

This presentation proposes that advertising be evaluated in terms of its perceived value to consumers. The discussion is divided into four sections. In the first, some notions about consumer behavior that form the rudiments of a theoretical...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Author: Robert H. Ducoffe
June 15, 1995