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Research papers

No more sitting on the fence

This paper describes a study conducted to simultaneously meet two objectives: efficient use of retail shelf space and harmonizing a line-up across countries to decrease the number of variants across four European countries without compromising the...

Catalogue: Retail 2007
Authors: Wolfgang Frost, Thomas Rodenhausen
February 19, 2007
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Citation

Frost and Rodenhausen (2007a, February 19). No more sitting on the fence. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/no-more-sitting-on-the-fence