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Research papers

Following some drugs markets

The purpose of this study is to describe the utilisation of a set of methods including statistical and forecasting techniques within the pharmaceutical market.

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Bruno Jamet, Yves-Charles Quéroix
September 1, 1978
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Citation

Jamet and Quéroix (1978a, September 01). Following some drugs markets. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/following-some-drugs-markets


Research papers

Following some drugs markets (French)

The purpose of this study is to describe the utilisation of a set of methods including statistical and forecasting techniques within the pharmaceutical market.

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Bruno Jamet, Yves-Charles Quéroix
September 1, 1978
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Citation

Jamet and Quéroix (1978a, September 01). Following some drugs markets (French). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/following-some-drugs-markets-french-


Research papers

Tourism statistics

The new UN recommendations for the phased development of national Systems of International Tourism Statistics are presented, with the principal definitions and classifications. Some problems in collecting, analysing and interpreting tourism data are...

Catalogue: Seminar 1977: Travel And Tourism
Author: Raphael R. V. Baron
June 15, 1977
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Citation

Baron, R. R. (1977a, June 15). Tourism statistics. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/tourism-statistics


Research papers

Problems of quota definition for non-random surveys

The first part of this paper attempts to enumerate the problems which face the sampling practitioner when he has to select the criteria typifying non-random populations samples. His choice is made in the light of the aims of the survey concerned and...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Marc Deroo
Company: KANTAR TNS Malaysia
October 1, 1973
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Citation

Deroo, M. (1973a, October 01). Problems of quota definition for non-random surveys. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/problems-of-quota-definition-for-non-random-surveys


Research papers

Problems of quota definition for non-random surveys (French)

The first part of this paper attempts to enumerate the problems which face the sampling practitioner when he has to select the criteria typifying non-random populations samples. His choice is made in the light of the aims of the survey concerned and...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Marc Deroo
Company: KANTAR TNS Malaysia
October 1, 1973
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Citation

Deroo, M. (1973a, October 01). Problems of quota definition for non-random surveys (French). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/problems-of-quota-definition-for-non-random-surveys-french-


Research papers

Survey weighting

This paper is directed at the numerate non-statistician. Its aim is to put the subject of weighting into perspective, to bring out the very real dangers and pitfalls of excessive weighting, to show how the effect of weighting can be assessed and to...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Len J. Marchant
October 1, 1973
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Citation

Marchant, L. J. (1973a, October 01). Survey weighting. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/survey-weighting


Research papers

What causes contestants to participate in open contests? (German)

In recent years the open contest has evolved as a preferred method of sales promotion. In West Germany alone, advertisers have spent more than 100 million DM in the last three years for conducting contests. The range of problems within the area of...

Catalogue: ESOMAR Congress 1966
Author: Berend H. Feddersen
September 1, 1966
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Citation

Feddersen, B. H. (1966a, September 01). What causes contestants to participate in open contests? (German). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/what-causes-contestants-to-participate-in-open-contests-german-


Research papers

What causes contestants to participate in open contests?

In recent years the open contest has evolved as a preferred method of sales promotion. In West Germany alone, advertisers have spent more than 100 million DM in the last three years for conducting contests. The range of problems within the area of...

Catalogue: ESOMAR Congress 1966
Author: Berend H. Feddersen
September 1, 1966
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Citation

Feddersen, B. H. (1966a, September 01). What causes contestants to participate in open contests?. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/what-causes-contestants-to-participate-in-open-contests-


Research papers

What the market researchers would like to ask the mathematicians

Although exhaustive answers to these twelve questions, and their practical application would considerably widen the above-mentioned bottleneck, new problems must be reckoned with on the way. The questions themselves do not always apply/ or do not...

Catalogue: The European Marketing Research Review 1966
Author: Theodor Harder
August 1, 1966
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Citation

Harder, T. (1966a, August 01). What the market researchers would like to ask the mathematicians. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/what-the-market-researchers-would-like-to-ask-the-mathematicians