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Research papers

So you bought yourself a PPM panel...

Since May 2003 the Flemish broadcaster VRT (Vlaamse Radio en Televisieomroep) and its advertising partner VAR (Vlaamse Audiovisuele Regie) have established a fully operational PPM panel for Radio audience measurement, with additional television...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Wouter Quartier, Sven Lardon
June 17, 2004
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Citation

Quartier and Lardon (2004a, June 17). So you bought yourself a PPM panel.... ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/so-you-bought-yourself-a-ppm-panel-