So you bought yourself a PPM panel...
Abstract:
Since May 2003 the Flemish broadcaster VRT (Vlaamse Radio en Televisieomroep) and its advertising partner VAR (Vlaamse Audiovisuele Regie) have established a fully operational PPM panel for Radio audience measurement, with additional television measurement for cross-media analysis. This contribution explains what was required to implement a PPM-study in Belgium. The emphasis lies on a client side evaluation and guidelines for future users of PPM-technology, also giving insights in the various advantages of electronic measurement towards radio programming and the unique motivational approach directly linked to PPM data. This paper does not focus on the technical issues of the PPM, but rather on what advice can be drawn from a strategy and management level using day-by-day data from PPM.
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Research Papers
A full year of audience research with PPM
Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Robert H. Patchen, Beth Webb
Company: Nielsen
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An update on international PPM activities
Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Dan Ames, Pasquale A. Pellegrini, Dominique Vancraeynest
Companies: Nielsen, KANTAR TNS Malaysia
June 17, 2003
Research Papers
Taking PPM out of the lab and into the field
Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Robert H. Patchen, Ronald S. Kolessar
Company: Nielsen
June 15, 1999
