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Research papers

Translating the language of consumers into global fundraising efforts

This paper describes UNICEF's adoption of a global, cross-category trends framework, and the organization's on-going usage of trends in idea generation. It reviews how and why UNICEF identified a need to track consumer trends, as well as highlights...

Catalogue: Congress 2011: Impact
Authors: Nick Chiarelli, Sotta Long
September 18, 2011
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Citation

Chiarelli and Long (2011a, September 18). Translating the language of consumers into global fundraising efforts. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/translating-the-language-of-consumers-into-global-fundraising-efforts