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Translating the language of consumers into global fundraising efforts

Date of publication: September 18, 2011

Catalogue: Congress 2011: Impact

Authors: Nick Chiarelli, Sotta Long

Abstract:

This paper describes UNICEF's adoption of a global, cross-category trends framework, and the organization's on-going usage of trends in idea generation. It reviews how and why UNICEF identified a need to track consumer trends, as well as highlights some of the ways it has made trends accessible and actionable for its global offices. The discussion concludes with examples of some real output from these processes in the form of innovative and compelling fundraising ideas.

Nick Chiarelli

Author

This is a long description of some author details.

Sotta Long

Author

This is a long description of some author details.

Magazines

Research World (January-February 2012)

Catalogue: Research World 2012

Author: ESOMAR B.V.

 

February 15, 2012

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Citation

B.V., E. (2012a, February 15). Research World (January-February 2012). ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/research-world-january-february-2012-


Research Papers

Don't take action based on this paper

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Maya Bourdeau, Jiao Zhang, Omar Mahmoud

 

September 15, 2010

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Citation

Bourdeau, Zhang and Mahmoud (2010a, September 15). Don't take action based on this paper. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/don-t-take-action-based-on-this-paper


Case Studies

Information gaps

Catalogue: Congress 2016: #WOW

Authors: Natalie Forcier, Erin Satterlee

Company: Forcier Consulting

September 22, 2016

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Citation

Forcier and Satterlee (2016a, September 22). Information gaps. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/information-gaps-8877


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Citation

Chiarelli and Long (2011a, September 18). Translating the language of consumers into global fundraising efforts. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/information-gaps-8877