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Krevolin, Ramchandani and Shrivastava (2020a, July 17). Leveraging storytelling in a digital world. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/leveraging-storytelling-in-a-digital-world
Arning, Dikshit and Ramchandani (2020a, May 06). Using semiotics in a brand audit. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/using-semiotics-in-a-brand-audit