Back

Using semiotics in a brand audit

Date of publication: May 6, 2020

Catalogue: Webinars 2020

Authors: Chris Arning, Manisha Dikshit, Dinesh Ramchandani

Abstract:

In the midst of the fourth Industrial Revolution, more than one-third of the skills we believe are essential for today's workforce will have changed according to the Future of Jobs Report from the World Economic Forum. ESOMAR in partnership with Market Research Society of Singapore (MRSS) is delighted to launch 'Insight Spaces'; a webinar series to enable marketing and research professionals to continually upgrade their skills in uncovering data-led insights.

The launch episode will explore how Semiotics can be leveraged to uncover richer insights. 

Chris Arning

Author

This is a long description of some author details.

Manisha Dikshit

Author

This is a long description of some author details.

Dinesh Ramchandani

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The brand audit

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Author: Andrea Semprini

Company: RISC International (Europe) SA

June 15, 1992

×

Citation

Semprini, A. (1992a, June 15). The brand audit. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-brand-audit


Research Papers

A communication audit

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Yves Krief

Company: SORGEM IMR

June 15, 1984

×

Citation

Krief, Y. (1984a, June 15). A communication audit. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-communication-audit


Research Papers

Semiotics and Internet communications

Catalogue: ESOMAR Net Effects 5 2002

Authors: Catherine Bitoun, Christiane Legris-Desportes

 

February 3, 2002

×

Citation

Bitoun and Legris-Desportes (2002a, February 03). Semiotics and Internet communications. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/semiotics-and-internet-communications


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Arning, Dikshit and Ramchandani (2020a, May 06). Using semiotics in a brand audit. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/semiotics-and-internet-communications