Back

Using semiotics in a brand audit

Date of publication: May 6, 2020

Catalogue: Webinars 2020

Authors: Chris Arning, Manisha Dikshit, Dinesh Ramchandani

Abstract:

In the midst of the fourth Industrial Revolution, more than one-third of the skills we believe are essential for today's workforce will have changed according to the Future of Jobs Report from the World Economic Forum. ESOMAR in partnership with Market Research Society of Singapore (MRSS) is delighted to launch 'Insight Spaces'; a webinar series to enable marketing and research professionals to continually upgrade their skills in uncovering data-led insights.

The launch episode will explore how Semiotics can be leveraged to uncover richer insights. 

Chris Arning

Author

This is a long description of some author details.

Manisha Dikshit

Author

This is a long description of some author details.

Dinesh Ramchandani

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Arning, Dikshit and Ramchandani (2020a, May 06). Using semiotics in a brand audit. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/using-semiotics-in-a-brand-audit