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Using semiotics in a brand audit

Date of publication: May 6, 2020

Catalogue: Webinars 2020

Authors: Chris Arning, Manisha Dikshit, Dinesh Ramchandani

Abstract:

In the midst of the fourth Industrial Revolution, more than one-third of the skills we believe are essential for today's workforce will have changed according to the Future of Jobs Report from the World Economic Forum. ESOMAR in partnership with Market Research Society of Singapore (MRSS) is delighted to launch 'Insight Spaces'; a webinar series to enable marketing and research professionals to continually upgrade their skills in uncovering data-led insights.

The launch episode will explore how Semiotics can be leveraged to uncover richer insights. 

Chris Arning

Author

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Manisha Dikshit

Author

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Dinesh Ramchandani

Author

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Citation

Arning, Dikshit and Ramchandani (2020a, May 06). Using semiotics in a brand audit. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/using-semiotics-in-a-brand-audit