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Webinars

Guiding marketers with insights automation at Shell

As the world's largest mobility retailer and one of the biggest oil and gas companies, Shell's growth goals are equally monumental: double their retail business within ten years. In this webinar, James Johnstone (Head of Global Customer Insights at...

Catalogue: Webinars 2020
Authors: James Johnstone, Elizabeth P. Morgan
Companies: Shell Global, Market Logic Software
November 5, 2020

Videos

How the IoT will save the planet

Yes, we can save energy by rolling out smart meters. This can be proven scientifically, using the whole array of old and new data science techniques: sampling, imputation of missing values, bayesian modelling, random forests and algorithms. How do...

Catalogue: Congress 2017: Visionary
Authors: Laurent Florès, Antoine Moreau
November 27, 2017

Research papers

How the IoT will save the planet

Yes, we can save energy by rolling out smart meters. This can be proven scientifically, using the whole array of old and new data science techniques: sampling, imputation of missing values, bayesian modelling, random forests and algorithms. How do...

Catalogue: Congress 2017: Visionary
Authors: Antoine Moreau, Laurent Florès
August 24, 2017

Research papers

NextGen

There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a...

Catalogue: Congress 2016: #WOW
Authors: Kevin Cowan, Santanu Chakrabarti
September 22, 2016

Research papers

100 days in our energy

On April 16th 2012, almost 20 years after it was privatised, the government recovered YPF, the national fuel and hydrocarbon company. The change of hands had strong political, social and market impact, as well as within the company. The initial...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Andrés Krymer, Esteban Foulkes
June 15, 2015

Research papers

Let the Brazilian sun shine in

Public understanding and acceptance are recognized as critical issues shaping the successful implementation of renewable energy technologies like solar photovoltaic energy (SPV). Yet, this faces multiple challenges from low awareness and...

Catalogue: Latin America 2012: Uncovering Opportunities
Author: Fabián Echegaray
Company: Market Analysis
May 3, 2012

Research papers

Managing corporate brands successfully

While Corporate Reputation Management has grown in importance, it is generally agreed there are no adequate instruments to measure the strength of the corporate brand. This presentation introduces a perception-oriented measurement approach and...

Catalogue: Congress 2005: Making A Difference
Authors: Oliver Hupp, Siegfried Högl
Company: GfK
September 21, 2005

Research papers

How to measure the asymmetric relationship between attribute-level performance and overall satisfaction?

Measuring the asymmetric impact of attributes on overall satisfaction is a research topic of growing interest. The objective of this paper is to compare the predictive validity of five methods. A two-step methodology is used.First, using the Delphi...

Catalogue: ESOMAR Conference on Marketing 2004
Authors: Daniel Ray, David Gotteland, Vanessa Casacci
October 10, 2004

Research papers

Creating a sustainable future by means of a global sustainability brand

Something significant is being overlooked in the sustainability agenda, hindering the evolution/adoption of sustainability.The central message and real world implications can be applied in business today as the lack of adoption of sustainability...

Catalogue: ESOMAR Responsible Marketing 2004
Author: Sophie Constance
May 11, 2004