Resources Library by ANA

CO-MENnity

The men?s cosmetics market represents a burgeoning sector within the beauty industry. According to Euromonitor, the Chinese men?s skincare and makeup market expanded at an average annual rate of 13.5% between 2016 and 2019, significantly outpacing...

Catalogue: Asia Pacific 2024

Authors: Andrew Steel, Catherine Qiu, Felicity Wang, Ying Hu

Companies: Euromonitor International, LOreal

November 19, 2024

CO-MENnity

The men?s cosmetics market represents a burgeoning sector within the beauty industry. According to Euromonitor, the Chinese men?s skincare and makeup market expanded at an average annual rate of 13.5% between 2016 and 2019, significantly outpacing...

Catalogue: Asia Pacific 2024

Authors: Andrew Steel, Catherine Qiu, Felicity Wang, Ying Hu

November 19, 2024

She? He? They?

Marketing, communication, sales and other aspects of brand-related actions are strongly based on a rarely challenged dichotomy: for females versus for males. Gender differences are permanently embedded in brand strategies, to the extent that this...

Catalogue: Congress 2024

Authors: Marta Bierca, Milena Morawiec

Companies: MindTheGap, WiseRabbit

September 23, 2024

What Do Women Think?

While most companies implement HR and CX policies that try to fix gender inequality, non-written corporate/organisational cultures often operate as a barrier slowing down or even hurting the equality-goal. Brands on the other hand seem to be making a...

Catalogue: Latin America 2024

Authors: Adrian Kohan, Olga Bocanegra

Companies: Natura & Co (Avon), Gentedemente

April 24, 2024

What Do Women Think?

While most companies implement HR and CX policies that try to fix gender inequality, non-written corporate/organisational cultures often operate as a barrier slowing down or even hurting the equality-goal. Brands on the other hand seem to be making a...

Catalogue: Latin America 2024

Authors: Adrian Kohan, Olga Bocanegra

Companies: Gentedemente, Natura & Co (Avon)

April 24, 2024

One size doesn't fit all

Challenging assumptions around the gender gap in news consumption and a new path towards inclusivity.

Catalogue: Congress 2023

Authors: Celine Llanta, Marie Bruder

Company: British Broadcasting Corporation (BBC)

October 5, 2023

Domestic dudes

This paper focuses on the manifestation of masculinity in the domestic space in India, one that demonstrates signs of reduction of gender differences and of emergence of alternative domestic masculinity that actively engages itself with everyday...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Sandeep Dutta

Company: KANTAR TNS Malaysia

November 16, 2016

Leveraging and empowering Cambodia's other half

Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially...

Catalogue: Congress 2016: #WOW

Authors: Rebecca L. Norris, Layhour Sao

Company: KANTAR TNS Malaysia

September 22, 2016

Domestic dudes

This paper explores the mindset of an emerging consuming class: the domestic dudes. These are married millennial men who, unlike their fathers, are adept at domestic matters ranging from grocery shopping to cooking and home aesthetics alongside...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Sandeep Dutta

Company: KANTAR TNS Malaysia

June 15, 2016