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Videos

Brands Connect: The importance of peer networking and collaboration

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organisations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Michelle Gansle, Raphael Meillat
Companies: Mars Wrigley, Nissan Motor Co.
November 4, 2020
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Citation

Gansle and Meillat (2020a, November 04). Brands Connect: The importance of peer networking and collaboration. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/brands-connect-the-importance-of-peer-networking-and-collaboration


Videos

Leveraging the peer group support system

When conducting pen portrait studies, it is always a challenge to uncover the deep truth around our respondent's personality. In the spirit of getting rich and raw insights, we suggest to get to know the respondent through their peer group system - a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Lee Lee Wei, Nur Amalina Abdul Rashid
Company: Kantar
May 23, 2018
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Citation

Wei and Rashid (2018a, May 23). Leveraging the peer group support system . ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/leveraging-the-peer-group-support-system-