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Leveraging the peer group support system

Date of publication: May 23, 2018

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Company: Kantar

Authors: Lee Lee Wei, Nur Amalina Abdul Rashid

Abstract:

When conducting pen portrait studies, it is always a challenge to uncover the deep truth around our respondent's personality. In the spirit of getting rich and raw insights, we suggest to get to know the respondent through their peer group system - a group of people who are connected with a common human story.This projective technique will help open up to a totally new horizon of our respondent.

Lee Lee Wei

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Nur Amalina Abdul Rashid

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Wei and Rashid (2018a, May 23). Leveraging the peer group support system . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-decision-support-system-for-marketing-strategies-based-on-survey-data