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Videos

McNext

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: Congress 2018
Authors: Michaela Charette, Michael Edwardson
Company: Dig Insights
September 23, 2018
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Citation

Charette and Edwardson (2018a, September 23). McNext. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/mcnext-9382


Research papers

The dimensions of attractiveness in women's magazines

The paper describes a comprehensive analysis into images of female attractiveness that have been used in women's magazines. The research reveals that there are six different attractiveness types and each type is Perceived to have substantially...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Authors: Ada Giaquinto, Michael Edwardson, Kip Williams, Ladd Wheeler
June 15, 1999
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Citation

Giaquinto, Edwardson, Williams and Wheeler (1999a, June 15). The dimensions of attractiveness in women's magazines. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-dimensions-of-attractiveness-in-women-s-magazines